If I started this post off with a significant news story or lyric from a couple centuries ago, most of you, outside history or literature buffs, would have no idea what I was referring to. But if I started off by referring to Ebola or wondering if you wanted to build a snowman, then you’d immediately recognize what I’m talking about. I don’t think anyone can forget the Frozen craze—and yes, I’ll be going to see Frozen on Ice in just a couple of weeks, and no I’m not complaining.

The point is communication hinges upon knowing your audience, and this is certainly true for evangelism.

Relevance is vital to communicating the Gospel clearly, and the key to being relevant is contextualizing the message to the person you’re talking to. Paul understood this reality as well as or better than anyone, and he makes that abundantly clear in Acts 17:16-34 as he addresses the people of Athens. In a city that had very little framework for even beginning to understand the Gospel, Paul was able to communicate the Gospel clearly and watch God bring many to faith.

We experience much of the same reality in our culture, especially in NYC. So what can we learn from Paul in this passage?

Know & Connect

Know
1. The Gospel – We must know the full message of the Gospel and continue to grow in our understanding everyday.

2. The Culture – We must observe and listen to the culture so that our knowledge of the culture would equip us to be relevant and contextual. Paul observed their idol to an unknown god, and he knew the poets of their day.

Connect
1. Stories to Truth – Having listened to the Athenian culture, Paul is able to connect their cultural artifacts to the truth of the Gospel. The partial truths that they understood were bridges to the whole truth of the Gospel. We must utilize our culture’s stories to illustrate and connect to the Gospel.

2. Needs to Provision – Paul also recognized that the Athenians were fearful of messing up religiously, so much so that they created an idol to an unknown god in case they had missed one. He ultimately points them to the only lasting hope and peace for their fears: the assurance that God has given to all by raising Jesus from the dead (v. 34).

Let us be constant students of the Gospel and our culture that we might be able to connect their stories and needs to the truth and provision of the Gospel.